Davido’s 30 Billion concert was a culmination of his 30Billion Tour and all he had achieved in the year 2017 where he released hugely successful hits such as ‘If’, ‘FIA’, ‘Fall’.
The show was held at the Eko Hotel on the 27th of December 2017 with around 10,000 fans reported to have filled up the 6,000 capacity hall. All tickets, including tables were sold out 24 hours to the concert. The concert was packaged by TE Group, Achievas Entertainment, and Pentagon.
The concert featured a host of performances from different upcoming and established musical acts such as Teni, Ellyman, Dapo Tuburna, Fefe, Prettyboi D-O, DNA Ryan, Attitude, Nonso Amadi, Sexy Steel, Wale Turner, Terry Apala, Iceberg Slim, TJan, Skuki, B-Red, Sina Rambo, Soldistar, Dice Ailes, Idowest, Humblesmith, Reekado Banks, Falz, Olamide, Lil Kesh, Ice Prince, Patoranking, CDQ, Nasty C from SouthAfrica and of course, Davido himself.
The 30 billion concert was particularly memorable for performances from veteran Nigerian musicians such as 2baba, Daddy Showkey and Terry G, Wizkid’s appearance where Davido called him his “new best friend” and the much talked about Mo’Hits reunion. Davido brought members of the defunct music group for one last performance on stage. The group, comprising of Don Jazzy, D’banj, Wande Coal, D’Prince, Dr Sid, and Kay Switch delivered a nostalgia filled performance. They performed some of their classic hits such as ‘Pere’, ‘Booty’, ‘Give it to me’, ‘Pop something’ and ‘Suddenly’.
While reviews were generally favourable, some attendees complained about time and overcrowding. According to reports, the show was supposed to start at 7 p.m. but ended up starting at around 10:30 p.m. As regards the excess crowd, some reports claimed that the hall was crowded to an extent that one could not differentiate between the regular and VIP area. As a matter of fact, one attendee even claimed that those in the VIP section had to climb on the seats in order to get a glimpse of the stage. This could partly be blamed for the 8 categories ticketing categories which didn’t make sense for a venue like Eko Hotel which can only hold three.
Those who attended the show also complained about the plethora of uninspiring upcoming performers that held the stage for almost 2 hours.
There were also comedic performances from Eniola Badmus (Show host) and Pencil, both of which didn’t exactly thrill the audience.
The concert was widely regarded as a huge success, especially with the enormous turnout. After the show ,Davido stated that they had lied to Eko Hotel about the number of people showing up for the concert, having foreseen the massive turnout.
With the tag #30BillionConcert, the concert trended worldwide on that night and continued trending in Nigeria for three days straight, an unprecedented feat. Some reports also claimed that over 10 million online users were simultaneously streaming, retweeting, tweeting and posting about the event on periscope, Snapchat, Twitter and Instagram
In terms of revenue and returns, the so billion concert is the highest grossing concert in Nigeria’s history with a profit of #500million
